Beauty

Digital Marketing, Packaging, Social Media, Website design, Poster.

Led multifaceted responsibilities in beauty industry, spanning from UX/UI design to brand strategy and e-commerce management. Spearheaded the creation and launch of a dynamic website, driving a remarkable 120% increase in sales revenue within four months post-launch, scaling up to 200% within a year. Negotiated and streamlined packaging and promotional materials sourcing, halving costs while maintaining quality. Orchestrated brand campaigns with major retailers like Ulta and Forever 21, garnering features in top-tier publications such as Elle, Vogue, and Allure. Managed a cross-functional offshore development team, ensuring timely delivery of a pivotal website launch.